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[sikander]

I have read on a webmaster forum that reciprocal linking is going to be banned by Google and further reciprocal linking will not be counted. Even I have heard that Reciprocal builders will be banned. What are your thoughts about it?

[xmen]

Is reciprocal link synonymous to exchange links? I have been into exchanging links but I am aware much of reciprocal links.

[qaswer]

[quote author=xmen link=topic=42.msg89#msg89 date=1188416493]
Is reciprocal link synonymous to exchange links? I have been into exchanging links but I am aware much of reciprocal links.
[/quote]
Exchanging or two way links are called reciprocal links where someone also add his link to your side. I think this was a good way to get some high PR and if it is going to be ban then it will have worst effects on many sites.